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Consumer Information
These resources allow you to create custom reports utilizing various data sources.
- SimplyAnalytics This link opens in a new windowLimited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (i.e. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
- Simmons Insights (Replaced Simmons OneView as of July 1, 2019.) This link opens in a new windowAccess is limited to 24 simultaneous users, so please log out after use. Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old (due to our academic license). Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asking additional questions of Hispanic participants.
HOW TO USE SIMMONS
You can click the Resources tab in Simmons to find "Interpreting Crosstab Data" and other User Guides if you are not familiar with them.
*PLEASE NOTE: The following tutorials utilize the "1.0" interface of Simmons. If the interface you get when you open Simmons does not match what is used in the video, look in the top menu bar for the "Launch 1.0" button and click it.
- Video Tutorial: How to Run a Quick Report Using Simmons Insights
This video will demonstrate how to create a Quick Report that shows a basic behavioral profile of a generation or age group.
- Video Tutorial: How to Run a Cross Tab Report Using Simmons Insights
This video will demonstrate how to run a basic "Cross Tab" report that can be used to identify specific consumer behaviors by a demographic.
Marketing Reports
The resources below provide marketing reports and analysis for various demographic groups, geographies, and market segments.
- Mintel This link opens in a new windowProvides access to two products: "Insights," which analyzes market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors, and "Analytics," which tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share, and segmentation data for global consumer packaged goods industries.
- eMarketer This link opens in a new windoweMarketer research helps marketers answer three essential questions: how consumers spend their time; how consumers spend their money; and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more.
- Passport GMID (Euromonitor) This link opens in a new windowPassport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.