Access Marketline SWOT reports for many large companies.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
Search for public and private companies, industry information, and news. Locate profiles of your company and its competitors, as well as basic industry reports.
Provides data on over 100 million privately held companies.
Access US and international industry reports and information on publicly-traded companies, as well as economic and demographic profiles. Niche market reports available.
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.
Full-text business periodicals and news sources, including company reports and peer-reviewed journals. Contains Fortune, Forbes, Business Week, Advertising Age and Adweek.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
Scholarly and trade publications focusing on communications and advertising.
CMMC incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals to create a research and reference resource of unprecedented scope and depth in the communication and mass media fields.
Includes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Business intelligence on industries, countries, and consumers, including international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Access News Resources
As a Penn State student, you are able to create free accounts for the New York Times and the Wall Street Journal. These accounts allow you to browse, search, and read on each paper's website without hitting a paywall, to use their apps, and to subscribe to newsletters. If you haven't yet made your free accounts with your PSU credentials, learn how to set them up.