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Business and Economics
MKTG 472: Strategic Brand Management
Getting Started
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MKTG 472: Strategic Brand Management
Instructor: Dr. Meg Maloy
Getting Started
In-Depth Research
Librarian
Carmen Cole
she/her
ccc143@psu.edu
Contact:
309-G Paterno Library
Available for remote consultations!
Subjects:
Campus: University Park
,
Enterprise Architecture
,
Information Sciences and Technology
,
Management Information Systems
Company Research
Business Source Premier
Find articles and MarketLine company reports. To access the list of MarketLine reports, click on "Company Profiles" at the top of the landing page.
EDGAR SEC Filing Search
Use EDGAR to search for your company's 10-K form (annual report).
Company website:
On your company's website, search for anything like "About Us," "Our Company," "Who We Are," etc.
Search for sustainability and person-centered initiatives.
Look for anything like "sustainability report," "CSR report," or "ESG report," etc.
Look for anything like "Our People," "Diversity, Equity, and Inclusion," "Social Impact," etc.
Sometimes this information may be found under the "Careers" portion of your company's website.
Industry Research
IBISWorld
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles.
News Resources
ProQuest US Major Dailies
Includes five major daily newspapers; The New York Times, Washington Post, The Wall Street Journal, Los Angeles Times and the Chicago Tribune.
ProQuest (Multiple Databases)
Search magazines, newspapers, trade magazines and more.
Academic Search Complete
Comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals.
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