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MKTG 422: Advertising and Sales Promotion Management

This guide is designed to support students with research in MKTG 422

Market Research

Media Landscape - 2023 - US (Consumer Data)

Social Media Trends - 2021 - US (Consumer Data)

American Values - 2024 - US (Consumer Data)

New Media - 2019 - US (Consumer Data)

Media Landscape - 2023 - US (Report)

Social Media Trends - 2021 - US (Report)

American Values - 2024 - US (Report)

News Media - 2019 - US (Report)

Marketing to Gen Z - 2024 - US (Report)

Marketing to College Students - 2011 - US (Report)

*Note the publication date of this report. A 2011 report may not have relevant data to present to the client. However, look it over. You may get ideas for other terms to search across databases.

US Social Media Tracker (Insight w/ link to Google Drive)

 

Citation

 

IBISWorld: 

Include a report number, if given, in parentheses after the title. Because the reports are updated over time, include a retrieval date.

Hyland, R. (2018, December). Single location full-service restaurants in the US (Industry Report 72211b). IBISWorld. Retrieved October 24, 2019, from https://clients1.ibisworld.com

Mintel: 

Notice that unlike IBISWorld, Mintel does not provide report numbers. Because the reports are updated over time, include a retrieval date.

Failla, J. (2019, February). Full service restaurants – US. Mintel. Retrieved October 24, 2019, from https://academic.mintel.com

eMarketer:

Worldwide digital ad revenues. (2021). Retrieved July 30, 2021, from eMarketer. https://pro-na1.emarketer.com/