Part 3, p1105 - Key factors in CVB development
Part 5, p1108 - Drivers of CVB growth in the modern era
Part 6, p1109 - Using the past to predict the future Abstract - The purpose of this paper is to tell the story of how the CVB (convention and visitors bureau) industry and profession began, what the key drivers have been in its growth and how a review of its history can be used to predict where this business is likely to develop and change in the future.
Literature review, pp74-76 Abstract - This article reviews traditional destination marketing key performance indicators (KPIs) and suggests they largely evaluate what can be measured not what should be measured. The article analyses the process by which one DMO (Visit Wales) responded by developing new KPIs within a marketing evaluation framework and discusses the pilot year of their operation.
Part 6, p209 (DMO effectiveness-internal)
Part 7, p211 (DMO effectiveness-external) Abstract - This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?’.
This worksheet provides you a general framework for deconstructing a peer reviewed article from a scholarly journal. NOTE: The example given is for an in-class activity - but you can apply this framework to readings you encounter for HM 490W!
In this Research Challenge Activity, you will: meet your hospitality management strategy research librarian; get a sneak preview of our first of four HM 490 research labs; and practice analyzing three promotion and marketing videos released by DMO/CVBs in US cities.
In this Research Challenge Activity, you will: learn about IRS Form 990 and its usefulness for strategic analysis; practice using 990 Finders; read and respond to "Telling the not-for-profit story through Form 990" (Butler & Butler, 2016).