Focus areas
Part 3, p1105 - Key factors in CVB development
Part 5, p1108 - Drivers of CVB growth in the modern era
Part 6, p1109 - Using the past to predict the future
Abstract - The purpose of this paper is to tell the story of how the CVB (convention and visitors bureau) industry and profession began, what the key drivers have been in its growth and how a review of its history can be used to predict where this business is likely to develop and change in the future.

Focus Area
Literature review, pp74-76
Abstract - This article reviews traditional destination marketing key performance indicators (KPIs) and suggests they largely evaluate what can be measured not what should be measured. The article analyses the process by which one DMO (Visit Wales) responded by developing new KPIs within a marketing evaluation framework and discusses the pilot year of their operation.

Focus Areas
Part 6, p209 (DMO effectiveness-internal)
Part 7, p211 (DMO effectiveness-external)
Abstract - This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?’.

Provides background on CVBs and key performance indicators for the hospitality and tourism industry in the context of a case study of a sporting event.

Destinations International is the largest professional association for destination management professionals, representing 5000 members from more than 600 destinations worldwide.

Skift is a global travel industry research and trend analysis firm.

Barney, J. B. (1995). Looking inside for competitive advantage. The Academy of Management Executive, 9(4), 49-61.

NOTE: Print book.
Higgins, R. C. (2012). Analysis for Financial Management (pp. 81-108, 248-249). New York, NY: McGraw-Hill/Irwin.

NOTE: Print book.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2015). Strategic Management - Competitiveness and Globalization (pp. 75-90). Stamford, CT: Cengage Learning.

Jurevicius, O. (2013). VRIO Framework.

NOTE: Print book.
Rothaermel, F. T. (2013). Strategic Management: Concepts and Cases (pp. 58-64, 97-108). New York, NY: McGraw-Hill Irwin.

Apply this Evaluating Information Rubric by answering the guiding questions to evaluate source credibility, including currency, authority, validity / accuracy, intended audience, and perspective / bias.

Learn how to evaluate source credibility by considering author qualifications, content quality, currency of information, sources and references, and publisher quality in this series of brief videos.

Browse latest articles or current issue, or keyword search to identify current trends in HM. A peer reviewed journal publishing scholarship on HM.

Browse latest articles or issues, or keyword search to identify current trends in HM. A peer reviewed journal publishing scholarship on HM.

Browse recent issues or search within this publication to identify current trends in HM. Full-text access embargoed one year - use Get It! button to request articles via interlibrary loan.

In this Research Challenge Activity, you will: meet your hospitality management strategy research librarian; get a sneak preview of our first of four HM 490 research labs; and practice analyzing three promotion and marketing videos released by DMO/CVBs in US cities.

Introduces research (primary and secondary), data analysis (quantitative and qualitative), and source types on the information timeline (primary, secondary, and tertiary) in the HM context.

A guided worksheet exploring the foundations of DMOs/CVBs in the hospitality management and tourism literature. PSU login required.

In this Research Challenge Activity, you will: learn about IRS Form 990 and its usefulness for strategic analysis; practice using 990 Finders; read and respond to "Telling the not-for-profit story through Form 990" (Butler & Butler, 2016).

Results from Research Challenge Activity 2 on 990 finders, and tips on analyzing qualitative information in the Form 990 narrative sections based on Butler & Butler.

A guided analysis of the qualitative sections of Form 990. Make a copy of this worksheet to collaborate with your teammates via Google Drive. Requires PSU login.

This research challenge activity will introduce APA-style citations for personal interviews and the Form 990.

Learn how to create the best reading experience for your audience by attending to evidence analysis and writing guidelines with techniques from the APA, a mixed method research handbook, and the US intelligence community.