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Corporate Innovation and Entrepreneurship

Information Resources to support the CIENT Major

Why is this important?

Gathering information about your customers, competition, and industry beforehand will better help you understand the opportunities and limitations of your business idea and help reduce risk. Articles, reports, and surveys known as "secondary" resources can help you:

  • Map out competitors, partners and suppliers
  • Gather consumer demographics and track trends, attitudes and purchasing behaviors
  • Determine market size, demand and market segments
  • Identify industry opportunities, challenges, financial outlook and regulatory environment

Starting Points

PSU Resources

Penn State University Libraries offer access to databases that contain authoritative and relevant information. Unlike many internet sources, these resources are current, vetted, and are only available to current Penn State students, faculty, and staff for educational purposes.

Web Resources

Internet resources can provide a wide-range of information. However, expertise, objectivity, and relevancy are not always apparent. Be cautious when using a search engine to research your topic. The resources below have been hand-picked as credible resources for your research.

PSU Resources

Penn State University Libraries offer access to databases that contain authoritative and relevant information. Unlike many internet sources, these resources are current, vetted, and are only available to current Penn State students, faculty, and staff for educational purposes.

Web Resources

Internet resources can provide a wide-range of information. However, expertise, objectivity, and relevancy are not always apparent. Be cautious when using a search engine to research your topic. The resources below have been hand-picked as credible resources for your research.

PSU Resources

Penn State University Libraries offer access to databases that contain authoritative and relevant information. Unlike many internet sources, these resources are current, vetted, and are only available to current Penn State students, faculty, and staff for educational purposes.

Web Resources

Internet resources can provide a wide-range of information. However, expertise, objectivity, and relevancy are not always apparent. Be cautious when using a search engine to research your topic. The resources below have been hand-picked as credible resources for your research.

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