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MKTG 330: Consumer Behavior

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Citations for IBISWorld

Alvarez, Andrew. "IBISWorld Industry Report 71394 Gym, Health, and Fitness Clubs in the US." October 2016. 1-34. IBISWorld. 

Citations for Simmons OneView

Simmons Research. Fall 2013 National Household Consumer Survey adult survey 6-month. 2013. Simmons OneView

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Mergent. Stryker Corporation: Financial details - income statement. 2016. Mergent Intellect Database

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Estimated percent of all people age 18-34 between 2011-2015. PolicyMap. (based on data from U.S. Census) 

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Author's Last Name, Author's First Name. "Title of Report." Date of Publication. Mintel.

Wong-Li, Carol. "Marketing to Millennials - Canada - January 2016." Jan. 2016. Mintel

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eMarketer. Facebook Ad Revenues US, 2017-2021. 2019. eMarketer.

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