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MKTG 422: Advertising and Sales Promotion

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Citations for IBISWorld

Alvarez, Andrew. "IBISWorld Industry Report 71394 Gym, Health, and Fitness Clubs in the US." October 2016. 1-34. IBISWorld. 

Citations for Simmons OneView

Simmons Research. Fall 2013 National Household Consumer Survey adult survey 6-month. 2013. Simmons OneView

Citations for Mergent Intellect

Mergent. Stryker Corporation: Financial details - income statement. 2016. Mergent Intellect Database

Citations for Policy Map

Estimated percent of all people age 18-34 between 2011-2015. PolicyMap. (based on data from U.S. Census) 

Citations for Mintel

Wong-Li, Carol. "Marketing to Millennials - Canada - January 2016." Jan. 2016. Mintel.

Citations for eMarketer

eMarketer. Facebook Ad Revenues US, 2017-2021. 2019. eMarketer.

Citations for Twitter

@WaltDisneyWorld (Walt Disney World). "Together we can make today incredible." Twitter. 23 Sept. 2020, 2:07 p.m.,

Citations for Facebook

AMC Theaters. The War With Grandpa. Facebook. 2 Oct. 2020, 1:39 p.m.,

Citations for Instagram

Authentic Superior. (@authenticsuperiorwi). "Take home the authentic flavor of Lake Superior..." Instagram. 27 Sept. 2020. Instagram sponsored post. 

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