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eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
AdSpender provides advertising expenditures for over 3 million brands across 18 media, such as TV, Magazines, Newspapers, Radio, Internet and Outdoor advertising. AdSpender data is organized by product category, parent company, subsidiary and brand. NOTE: When accessing from off campus you must connect to LIAS VPN.
AdSpender provides advertising expenditures for over 3 million brands across 18 media, such as TV, Magazines, Newspapers, Radio, Internet and Outdoor advertising. AdSpender data is organized by product category, parent company, subsidiary and brand. AdSpender provides a top-level summary of the multi-media advertising marketplace.
User-generated database for connecting brands and agencies with potential digital and mobile advertising vendors. Good resource for identifying smaller and newer ad firms. Must create a free account to access some features.
Target Audience, Advertising, and Marketing Reports
Provides frequently updated consumer and marketing reports on many new and niche industries. Provides survey data to support reports.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Provides extensive full-text industry reports covering all aspects of an industry and the forces that affect them.
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles.
Reports on consumers and industry as well as business news and analysis.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. Includes in-depth Nielsen PRIZM reports.
SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.