Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.

Business Stats provides access to historic, current, and projected demographic and industry data at the state, county, ZIP code, and metropolitan statistical area level. Data are especially useful for business plan projects and market research assignments.

PolicyMap (www.policymap.com) is an online mapping application created by The Reinvestment Fund and contains over 15,000 indicators related to housing, education, mortgage originations, jobs and more. It’s fast, efficient and captures data in visually powerful ways through custom maps, tables and reports.

Sage Business Researcher is a collection of original in-depth reports on timely topics in business and management. Reports are published every other week.

Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.