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MKTG 301: Principles of Marketing (Behrend)

Your Librarian

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Russ (Behrend) Hall
109 Lilley Library
Penn State Behrend
4951 College Drive
Erie, PA 16563
Subjects: Campus: Erie

Citation Help


Citations for IBISWorld (MLA Format)

Follow this sample for citing IBISWorld reports in your papers. Note that the easiest way to gather the information needed for your citation are to download the report as a PDF. 

Alvarez, Andrew. "IBISWorld Industry Report 71394 Gym, Health, and Fitness Clubs in the US." October 2016. 1-34. IBISWorld. 

Citations for Simmons OneView

Simmons Research. Fall 2013 National Household Consumer Survey adult survey 6-month. 2013. Simmons OneView. 

Citations for Mergent Intellect

Mergent. Stryker Corporation: Financial details - income statement. 2016. Mergent Intellect Database. 

Citations for Policy Map

Estimated percent of all people age 18-34 between 2011-2015. PolicyMap.(based on data from U.S. Census) 

Citations for Mintel

Works Cited List: Author's Last Name, Author's First Name. "Title of Report." Date of Publication. Mintel.

Example: Wong-Li, Carol. "Marketing to Millennials - Canada - January 2016." Jan. 2016. Mintel.

In-Text Citation: (Author's Last Name)

Example: (Wong-Li)

 Note: This report has no page numbers so this information is left out of the in-text citation

Citations for eMarketer

eMarketer. Facebook Ad Revenues US, 2017-2021. 2019. eMarketer.

MLA Handbook

Available in both the Reference and Circulating Collections in the Harrisburg Library.