Keywords
Which keywords you choose during a search can greatly affect your results. When conducting a search, it's not uncommon to receive too few or too many results, often leading to utter frustration. When this happens, using synonyms or a thesaurus to come up with alternative text could provide you with more accurate search results.
Examples
Narcotic versus Drug
Marijuana versus Pot versus Weed versus Cannabis
Prison versus Jail
Recidivism versus Reoffend versus Reoffense
Gun versus Firearm
Inmate versus Prisoner
Juvenile versus Young Adult versus Youth versus Delinquent
Death Penalty versus Capitol Punishment
Drunk Driving versus Driving Impaired versus Driving Under the Influence