Types of Publications
The results you will find in both ABI/Inform and Business Source Premier will fall primarily into three categories:
Scholarly: Articles are written by experts in the field and typically undergo a peer-review process, where the article is evaluated by other experts for accuracy and reliability in its claims or findings. Scholarly journals are narrow in scope and focus on a specific field of study or expertise. They typically publish research articles and are written by and for experts. The articles use formal language and jargon; there are no ads or glossy pictures, and articles will have formal reference lists.
Trade: Articles are written by experts in the field or journalists who specialize in reporting on that particular industry. Trade publications focus on providing news and updates for professionals in a specific field or industry. They often look more like a traditional magazine than a popular journal, but are tailored to a professional audience in a defined market segment. The articles will use professional jargon, but may be written in a less formal tone.
Popular: Articles are typically written by journalists for a general audience, seeking to inform a wide array of people about many different issues. Popular periodicals may have a specific focus on a topic or a certain group of people, but they do not use formal language and will typically avoid jargon -- unless they are specifically defining what such terms mean for their readers. Publications are supported by advertising and contain many ads.
How do I use these resources?
When writing your SWOT analysis, you will primarily want to use articles from scholarly journals when looking at the strengths and weaknesses. Journals, however, can take a while to publish articles on current or trending topics, due to the in-depth nature of research and the peer-review process.
For more current information on your company, and possible opportunities and threats, you may need to rely on articles from trade or popular periodicals, which have a shorter publication timeline and a less-rigorous review process, allowing for more timely coverage of current events.
NOTE: You can apply filters in both databases to include or exclude all three types of publications under "Source Type" in ABI/Inform and "Publication Type" in Business Source Premier.