Library Guides: MKTG 422: Advertising and Sales Promotion: Getting Started

Advertising Trade Resources

AdWeek (website)
AdWeek website provides current coverage of ad campaigns and advertising, as well as large brands that extensively advertise via mass media. Limited full content access, but most access to images.
AdWeek (publication in PDF)
Full-text access to AdWeek magazine. May have limited images. Use for articles evaluating strategy and positioning.
AdWeek (publication in HTML)
Ad Age (website)
Daily coverage of the advertising industry and top ads. Limited full content access, but provides access to images and videos.
Ad Age (publication)
Full text access to Ad Age magazine for articles on the advertising industry and strategy. May not provide all images, and does not provide video.

ABI/INFORM Collection
Locate scholarly and trade publications, as well as some market research reports.

Search a complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry.
Business Source Premier
Locate scholarly and trade publications, as well as some market research reports and SWOT analyses.

An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.

Subject Guides

Technology Training

LinkedIn Learning
Free account for Penn State students. Extensive tutorials and training for Adobe products.