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MKTG 301 Berks: Social Entrepreneurship Marketing

Secondary Marketing Research for the Be Bold, Take Charge Program in the Reading, PA region.

Introduction

Pagoda with panoramic view of Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

To do secondary market research for the Be Bold, Take Charge program, you will need to analyze the marketing environment for the Reading, PA region, looking for:

For secondary marketing research for companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.


For tips & resources for the restaurant assignment see the following course guide: