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MKTG 301 Berks: Social Entrepreneurship Marketing

Secondary Marketing Research for REACH and Be Bold, Take Charge programs in the Reading and Lebanon, PA region.

Fall 2021 Research Instruction Session

Clips from the pre-recorded fall 2021 research instruction session for MKTG 301.

(Embedded videos start at custom time-stamps even though they all have the same thumbnail image!)

Introduction (9 minutes)

Overview of Course Guide and How to Get Research Help (2 mins. 30 seconds)

Generating and Downloading Demographic Data from Data.Census.Gov (10 minutes)

Generating and Exporting Economic Data from Social Explorer (8 minutes)

Generating and Exporting Cultural Data from SimplyAnalytics and Overview of the SimplyAnalytics Data Cookbook (10 minutes)

APA Style Information and How to Get Research Help (1 minute)

Conclusion: Guiding Questions for Telling Data Stories and Data Ethics (5 minutes)