Introduction
Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.
To develop a marketing strategy for a new venture, conduct secondary market research and analyze the marketing environment based on:
- Demographic information
- Economic information
- Cultural environment information
- Competitive business environment information
For secondary marketing research for nonprofits, companies and industries, see Business & Industry Information Sources.
When you are ready to cite your sources, see Cite Reports.
Need help? Use Ask a Librarian (live chat / SMS / email / phone) or schedule a research consultation.
- MKTG 301 Research Strategy Presentation SlidesPresentation slides for the MKTG 301 research instruction session.
