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MKTG 301 Berks: Marketing

Secondary marketing research for new ventures, REACH, and Be Bold, Take Charge programs in the Reading and Lebanon, PA region.


Pagoda with panoramic view of Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

To develop a marketing strategy for a new venture, conduct secondary market research and analyze the marketing environment based on:

For secondary marketing research for nonprofits, companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.

Need help? Use Ask a Librarian (live chat / SMS / email / phone) or schedule a research consultation.

Research Coach

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Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks