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MKTG 301 Berks: Social Entrepreneurship Marketing

Secondary Marketing Research for REACH and Be Bold, Take Charge programs in the Reading and Lebanon, PA region.


Pagoda with panoramic view of Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

To do secondary market research for REACH and Be Bold, Take Charge programs, you will need to analyze the marketing environment for the Reading, PA or Lancaster, PA regions, looking for:

For secondary marketing research for nonprofits, companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.

Need help? Use Ask a Librarian (live chat / SMS / email / phone) or schedule a research consultation.


Pre-recorded research instruction session for Fall 2021

Refer to video clips from the MKTG 301 Fall 2021 Research Instruction video on the Fall 2021 Research Instruction Session page.

View the complete MKTG 301 Fall 2021 Research Instruction video (46 minutes) via Mediaspace or below.

For tips & resources for the restaurant assignment, see the MKTG301 Principles of Marketing course guide.

Research Coach

Profile Photo
Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks