- Theories, media and communication phenomena, problems, concepts and research methods
- Advanced search for "public relations" produces over 650 articles including newer concepts (such as Activist Public Relations)
- Analyzes household spending on products/services by age, income, race, etc.
- Identifies "best customers" and "biggest customers" household information
- Focus on global media and communications
- TIP: Click "Search this title" to find these articles and more:
The Encyclopedia of International Media and Communications (EIMC) seeks to provide 'clear knowledge of the workings of the media and communications worldwide' and to outline possible futures. 'Communications' is restricted to communications technology. EIMC's international authorship consists mainly of academics, a quarter of whom are from 26 countries outside the US--a globally diverse pool. An outline of section headings and glossary preface each article, and black-and-white figures, tables, and occasional photographs appear throughout. The editor defines the audience for EIMC broadly--professors, students, 'scholars and researchers ... journalists and other writers, librarians and historians, educators and executives of multinational corporations--in fact, anyone who needs information' related to media and communications. --Choice Review, Nov. 2003.
Comprehensive overview of concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations
Guide to overcoming the challenges inherent in research projects that deal with "big and broad data," and includes chapters on specific platforms such as Twitter, Sina Weibo, and Instagram