A practical guide to data mining using SQL and Excel shows you how to leverage the two most popular tools for data query and analysis--SQL and Excel--to perform sophisticated data analysis without the need for complex and expensive data mining tools.

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.

Succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Howson's deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories.