Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households
Simmons OneView contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
- an online data and mapping tool
- access to data about communities and markets across the U.S.
PolicyMap (www.policymap.com) is an online mapping application created by The Reinvestment Fund and contains over 15,000 indicators related to housing, education, mortgage originations, jobs and more. It’s fast, efficient and captures data in visually powerful ways through custom maps, tables and reports.
- another online data and mapping tool
- compare variables, rank locations
- create a demographic analysis
SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.