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MKTG 301: Principles of Marketing (Greater Allegheny)

Research Guide for MKTG 301 students at Penn State Greater Allegheny

Introduction

This guide will help you to find and use the sources you need to succeed on your assignments for MKTG 301: Principles of Marketing.

Included in this guide are resources for:

  • researching companies and industries through the library's academic and professional databases
  • recognizing and avoiding plagiarism
  • properly citing your sources using APA style

Please do not hesitate to contact your campus librarians for more help. You can also click on the blue ASK a Librarian tab on the right side of the guide (and on almost every University Libraries webpage) to chat with a Penn State librarian or email a question.

Explore the rest of this guide using the menu that starts with Home.