Library Guides: MKTG 301 Berks: Marketing: Find COMPETITIVE Information

Find COMPETITIVE Information

NAICS (North American Industry Classification System)
Identify the relevant NAICS code(s) for your company and the industry it operates in; then, search by NAICS code in the industry research databases to optimize your results. Tip: search by industry keyword (ex. hotel), not by company name (ex. Marriott).

Mergent Intellect This link opens in a new window
Use the Advanced Search > Company Criteria menu to compile a list of businesses in Reading, PA by NAICS code. You can export the company records as a .CSV or .XLS file.
Provides data on over 100 million privately held companies.
SimplyAnalytics This link opens in a new window
Create a Business Table by zip code and NAICS code. Under the Data tab, explore categories like Retail and Business Counts. Set your location and create thematic maps and reports using demographic, business, & marketing data. Data tables can be exported as .CSV or Excel files. Create a personal workspace by registering your PSU email. **5 user cap. Firefox or Chrome recommended.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.