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MKTG 301: Principles of Marketing

A course guide for students in MKTG 301 at Penn State Harrisburg

Citation Help



Citations for IBISWorld (MLA Format)

Follow this sample for citing IBISWorld reports in your papers. Note that the easiest way to gather the information needed for your citation are to download the report as a PDF. 

Alvarez, Andrew. "IBISWorld Industry Report 71394 Gym, Health, and Fitness Clubs in the US." IBISWorld, October 2016. 1-34. Web. 2 November 2016. 

Citations for Simmons OneView

Simmons Research. Fall 2013 National Household Consumer Survey adult survey 6-month. 2013.  Web. 7 November 2016.

Citations for Hoover's 

McLellan, Michael. "McDonald's Corporation." Hoover's, 2017. Web. 1 April 2017.

Citations for PolicyMap

Estimated percent of all people age 18-34 between 2011-2015. PolicyMap.(based on data from U.S. Census) Web. 1 April 2017. 

MLA Handbook

Available in both the Reference and Circulating Collections in the Harrisburg Library.