Mintel Academic provides unique insights into customers, including social, cultural, economic and psychological influences; critical information about market share, market forecasting data and market environment awareness; and important trends relating to companies and brands. These market research reports are built on solid research compiled using sound research and survey methodology. Appendices of data are supplied to support the research and findings reported.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households. Use a report builder to identify your target market.
Simmons OneView contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
Use this mapping tool to help determine a target location by using demographic overlays including age, income, gender, ethnicity and more.
PolicyMap (www.policymap.com) is an online mapping application created by The Reinvestment Fund and contains over 15,000 indicators related to housing, education, mortgage originations, jobs and more. It’s fast, efficient and captures data in visually powerful ways through custom maps, tables and reports.