Hello Students!

The Libraries are open every day in person and online to help you with all of your research needs!

If you have any questions - help with citations, a broken link, finding a source, or just want to say hi! - feel free to come into the library, email us, make a research appointment, or use Ask A Librarian. 

• You will select a publicly traded company and perform research on that company related to course content. 
• You must have a minimum of 10 credible sources.
• Company background (industry type, product or services or both, how were they formed, HQ, size, sales, territory, primary objectives)
• Identify the company’s stakeholders – internal and external (chapter 3)
• Identify 4 of the 6 general environment forces impacting the company (chapter 3)
• Triple bottom line – people, planet, profit; sustainability/social responsibility (chapter 3)
• Mission, vision, and values statements (chapter 5)
• Organization’s strategy, goals, strategic positioning (chapter 5, 6)
• SWOT or VRIO analysis (chapter 6)
• Organizational structure (chapter 8)
• Organizational chart (chapter 8)
• Porter’s five competitive forces and four competitive strategies (chapter 6)