Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors.

This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses that operate in foreign markets.

This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.

Country-by-country statistics on GDP, growth, competitiveness, consumer habits, demographics, health, Happiness Index, Human Development Index, quality of life, e-commerce, etc.

Ethics in business is not a new topic and has been intensely discussed since the emergence of the so-called limited companies. However, privatization, technological and digital innovation, changes in moral perception, economic and financial crises and globalization stir a more recent debate on how companies should behave in our societies. In part one we discuss ethics at the level of the individual. In part two we discuss ethics and business. In the third part, ethics is discussed in the context of a globalized world.

Invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.

Business etiquette and intercultural communication

How to handle common business interactions with grace, respect, and an appreciation for different cultures