Identify government agencies and private sector entities, such as a Small Business Administration or local Chamber of Commerce, using free web searching
Find local news to understand current events, trends, and conditions in the community
Identify and engage local business leaders, including informational interviews via phone, email, or web conference, using local news, LinkedIn, or other social media
Review local demographic and consumer data to better understand local population and consumer trends, using publicly available census data or a proprietary consumer trend analysis database
Use "Reading Eagle" as a source search term to retrieve articles from the Reading Eagle. You can also access the Pennsylvania Newspapers collection from the homepage menu.
The electronic editions of record for local, regional, and national U.S. newspapers as well as full-text content of key international sources -- all in one easy-to-search database with a world map. Each provides unique coverage of local and regional news, including companies, politics, sports, industries, cultural activities, and people in the community, as well as a distinctive focus offering a variety of viewpoints on local and world issues. Also includes limited streaming video.
Includes five major daily newspapers; The New York Times, Washington Post, The Wall Street Journal, Los Angeles Times and the Chicago Tribune. The only database to provide recent years of the LA Times and Chicago Tribune. Titles can be searched individually or collectively.
Identify and access newspapers using geographic location criteria.
The University Libraries provide access to many newspaper titles in print, electronic, and microfilm formats. Use NewsFinder to locate newspapers in any format and location within the University Libraries collections.
Demographic, business, and consumer data that is searchable by US geographic location. Generate custom maps and data tables.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
Coalition of business owners, academic institutions, and healthcare systems dedicated to strategic investment and development in the Berks County region.
From the U.S. Census Bureau.
Profiles American business every 5 years, from the national to the local level. Also includes more frequent data, such as County Business Patterns.