To do secondary market research for your restaurant and the restaurant industry, you will need to analyze the marketing environment of the area, looking for:
See the menu at left for help in finding this information.
Once you have gathered information, you will analyze it all to see which pieces of information you consider a Strength, a Weakness, an Opportunity, or a Threat (SWOT) for your restaurant.
When you are ready to cite your sources, see "Cite Reports."