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MKTG 445/450W: Marketing/Advertising Management Strategy

Instructor: Lori Elais

Country Profiles

>> example: GlobalEDGE Insight for: IRELAND

Selected Readings - Harvard Business Review and Case Studies

Selected Reading:

  •   Use the following steps to find articles and cases studies published in Harvard Business Review:        
  • Connect to the Business Source Premier database
  • Type HARVARD BUSINESS REVIEW in a search box and change the "select a field" to SO PUBLICATION NAME
  • For articles, type your subject terms in the remaining search boxes and click on SEARCH
  • For case studies, type CASE STUDIES in the second search box, and type your subject terms in the remaining search box
  • View this screencast link to see a demonstration of these search strategies: http://screencast.com/t/lmaGbc3Fsy3