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MKTG 301 Berks: Social Entrepreneurship Marketing

Secondary Marketing Research for the Be Bold, Take Charge Program with Reading, PA.

Introduction

To do secondary market research for the Be Bold, Take Charge program, you will need to analyze the marketing environment for the City of Reading, looking for:

  • Demographic information
  • Economic environment information
  • Political / Legal environment information
  • Cultural environment information

See the menu at left for help in finding this information.

For secondary marketing research for companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.


For tips & resources for the restaurant assignment see the following course guide: